Under Think It – the new book on marketing strategy by Adam Pierno
Now available on Amazon! Strategy should be the beating heart of an ad agency or marketing team. So much pumps through the team that there’s little time for training. Plus, people on the inside have been making it overly complicated for years. For those trying to break into strategy or improve at the craft, (and it is a craft) there’s no way to learn – besides getting thrown in the fire or on piddly starter assignments.
Finally, someone has put together a comprehensive set of tools for planners and strategists that won’t bore you to sleep.
Published by Santy. Cover and design by Samuel Ybarra
The book draws on these other great writings on strategy and thinking. Go read them.
Ariely, Dan. Predictably Irrational HarperCollins Publishers, 2009
Barden, Phil. Decoded: The Science Behind Why We Buy Wiley, 2013
Gossage, Howard; Goodby, Jeff. The Book of Gossage Copy Workshop, 2006
John, Leslie K.; Mochon, Daniel; Emrich, Oliver; Schwartz, Janet. “What’s the Value of a Like?” Harvard Business Review 2017 https://hbr.org/2017/03/whats-the-value-of-a-like
Kahneman, Daniel. Thinking Fast & Slow Farrar, Straus and Giroux, 2011
Maslow, Abraham H. Toward a Psychology of Being Wiley, 1962
McNish, Jacquie; Silcoff, Sean. Losing the Signal: The Untold Story Behind The Extraordinary Rise and Spectacular Fall of BlackBerry Flatiron 2015
Neumeier, Marty. Zag: The Number One Strategy of High-Performance Brands New Riders, 2006
Porter, Michael. Competitive Strategy: Techniques for Analyzing Industries and Competitors Free Press, 1979
Sullivan, Luke. Hey Whipple! Squeeze This Wiley, 2016 (5th Printing)
Yakob, Faris. Paid Attention Kogan Page, 2015