Adam had the pleasure of chatting with my old friend Chris Sietsema of Teach to Fish Digital. He saw what agencies looked like, how they were viewed by clients and figured out his own path. We talk about how individual tactics build the brand. His perspective is a valuable way to understand how our traditionally disconnected tasks get us to our goals.
Special bonus for listeners of The Strategy Inside Everything. Use the promo code ADAM50 to save $50 on your tickets for Internet Summit 2019 being held Raleigh, NC, November 12-14.
On this episode, we welcome VCU professor Kevin Rothermel. He’s at the front lines with students of advertising and seeing the challenges, the growth and the promise. In this conversation, we look at how strategy is taught, and what breaks through.
This episode was a real treat. I was joined live and in person for a conversation with Shannon Pfeffer, Lead Brand Strategist at Midnight Oil. She is one of the few guests that I didn’t find on Twitter. In fact, I saw her post an open offer to listen to people who felt they were in need of mentoring on LinkedIn. In speaking with Shannon, I learned she is doing much more than that.
If you are a woman in advertising or marketing looking for someone to listen, Shannon wants to try to help you. Schedule a chat here
Founder of The Ready and two-time author joined Adam to talk about his insightful new book Brave New Work. He’s helped large and small companies develop plans for becoming more productive, faster or whatever they felt they needed to become to create companies that satisfy their teams, customers and stakeholders.