Shann Biglione on the ethics of your media buy

Shann Biglione has a point of view. The head of strategy at Zenith USA believes that the choices you make with money feed or starve what you support. If you’re chasing profits at the cost of your beliefs, you’re not building, you’re subtracting.

Ana Andjelic on brands in retail, digital and luxury

Ana Andjelic is a formidable thinker on brands, retail, digital and as a doctor of sociology, behavior. She also has an amazing understanding of the luxury market having spent years working in and studying luxury categories and consumers. She joins Adam today to talk about the confluence of digital, retail, luxury and brand when behavior is swirled together.

Brittany Hill Matching Cause with Corporations

Brittany Hill leads Catalist, a company designed to make sense of the purpose movement. She talks with Adam about the strategy she and her team employ with brands to apply purpose where it makes sense, and when to opt out. Listen here: https://specific.substack.com/p/brittany-hill-matching-cause-with-703?r=n6j6&utm_campaign=post&utm_medium=web&utm_source=copy Transcript: Adam Pierno: All right. Welcome back to another episode of The […]