The brilliant Grant Owens joins Adam today to talk about turnover in brand. How the fail fast mantra has changed the way brands are approached and built by corporations, and the way they are considered or received by their intended customers. Finally an episode that didn’t start as a Twitter thread! Grant joins us from Critical Mass where he is Chief Strategy Officer.
Shann Biglione has a point of view. The head of strategy at Zenith USA believes that the choices you make with money feed or starve what you support. If you’re chasing profits at the cost of your beliefs, you’re not building, you’re subtracting.
Jasmine Bina made time in her day (evening, actually) to talk about how people develop trust. She is the CEO of Concept Bureau. Oddly, we lived this out as I (tried to) earn Jasmine’s trust in real time during this chat. It’s both a wide-ranging and extremely focused talk that you are going to play more than once.
Founder of The Ready and two-time author joined Adam to talk about his insightful new book Brave New Work. He’s helped large and small companies develop plans for becoming more productive, faster or whatever they felt they needed to become to create companies that satisfy their teams, customers and stakeholders.
Jack Appleby, Director of Creative Strategy at Midnight Oil, chats with Adam about the importance of transparency.