Jen Bonhomme carved out some time from her work at VMLY&R to talk about what makes an impact in our minds. We are exposed to dozens (hundreds?) of digital experiences on a daily basis, so that our minds are kept from wandering. Is this harmful in the long run? Are younger people who have grown up tethered to a screen better or worse off than those who pine for the days where they were more free the day dream? We aren’t sure either but we explore it together.
On this episode, we welcome VCU professor Kevin Rothermel. He’s at the front lines with students of advertising and seeing the challenges, the growth and the promise. In this conversation, we look at how strategy is taught, and what breaks through.
Ana Andjelic is a formidable thinker on brands, retail, digital and as a doctor of sociology, behavior. She also has an amazing understanding of the luxury market having spent years working in and studying luxury categories and consumers. She joins Adam today to talk about the confluence of digital, retail, luxury and brand when behavior is swirled together.
Brad Kim has been studying memes for a decade. He’s seen a lot of change in formats and in the way ideas spread. In this fun chat, we explore the way the internet has evolved for better and not so better. As editor-in-chief of Know Your Meme, Brad is someone who understands the internet better than most. And loves it. Warts and all. Follow Brad on Twitter or read more here: Know Your MemeYour intrepid host, Adam Pierno has written his second book. It’s also kind of about the internet. You can buy it here on Amazon.