Strategy consultant · Author · Speaker
I help marketing teams and brand leaders cut through the noise — finding the one sharp idea that actually moves the business, instead of the twelve vague ones that don't.
Sound familiar?
How I help
Find the single idea your brand should own — and build everything around it.
Cut what isn't working and double down on what will actually move the needle.
Get leadership aligned on priorities — in weeks, not quarters.
Keep strategy from drifting as teams, agencies, and priorities change.
Engagements
Structured interviews with 6–8 leaders across your marketing, brand, and executive team — delivered as a plain-language report showing exactly where your strategy is misaligned, contradictory, or undefined. An honest picture of where you actually stand.
The core engagement. Adam works with your leadership team over four weeks to surface real strategic disagreements, resolve them, and produce a single governing document — the brand platform — that everyone from your CMO to your agency can work from. Most clients use the output for 2–3 years.
For organizations with multiple business units, a recent merger, or a leadership team that hasn't worked together long. Broader stakeholder coverage, more working sessions, and a strategy that accounts for internal complexity. Includes the brand platform plus an internal rollout guide.
A lightweight monthly retainer to review key briefs and creative decisions against your platform, flag drift before it becomes expensive, and keep your strategy from being slowly diluted by entropy as agencies turn over and leadership changes.
A one-day annual engagement to pressure-test your strategy against what's changed in the past year. Adam facilitates a structured review and delivers a written assessment: what still holds, what needs updating, and where new risks have emerged.
What people say
"Few people are strategic thinkers and doers. Adam is one of them. Over five years working with Adam, he was not only a great teacher but someone always open to new thinking and being challenged."
— Former colleague, via LinkedIn
"Practical, true, easy to get your arms around. Bravo!"
— Jay Baer on Under Think It
"Subversive."
— Mark Pollard, Sweathead
Books & podcast
Under Think It
A field guide for marketers and strategists. Taught at universities, ad agencies, and Fortune 100 companies.
Specific
A model for building precise, ownable brand strategies in a world without viable mass media.
The Strategy Inside Everything
Deep conversations with artists, executives, and researchers on what drives culture and business.
Most engagements begin with a single conversation. Tell me what's not working — I'll tell you if I can help, and point you in the right direction if I can't.
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